04 / Strategic portfolio
Telemedicine
Patient acquisition, app adoption and service systems that balance access, education, trust and operational capacity.
15,244 app installs$0.02 selected CPI1.76M+ impressions
THE COMMERCIAL CHALLENGE
High volumes of pre-service questions can overload support while delaying direct product adoption.
My approach treats the customer journey and the operating journey as one system. The goal is not activity for its own sake; it is a repeatable route from opportunity to measurable business value.
System design
The operating approach.
01Map patient questions and trust barriers
02Make pricing and service access easy to understand
03Turn common questions into acquisition creative
04Optimise for the next meaningful product action
05Automate routine support with safe escalation
SELECTED CASE
Direct-to-app patient acquisition
Moved frequently asked questions into question-led creative and Instant Experience education, then optimised the journey for direct app installs.
Connected capabilities
What I bring to the work.
Market intelligenceCommercial strategyPositioning & offersAcquisition architectureCreative directionWeb & funnelsConversion designCRM workflowsAI & automationAnalytics & reporting