05 / Strategic portfolio
SaaS & Technology
GTM, demand generation and revenue operations for complex products, long buying cycles and cross-border markets.
ICP & account intelligenceGTM & RevOps alignmentAdoption and expansion
THE COMMERCIAL CHALLENGE
Technology companies struggle when product value, buyer context, acquisition and revenue handoffs are not aligned.
My approach treats the customer journey and the operating journey as one system. The goal is not activity for its own sake; it is a repeatable route from opportunity to measurable business value.
System design
The operating approach.
01Define ICP, use cases and buying committee
02Translate product capability into commercial value
03Build account and demand intelligence
04Connect marketing, CRM and revenue operations
05Measure adoption, retention and expansion signals
SELECTED CASE
A connected SaaS revenue system
A practical operating model spanning market intelligence, positioning, account targeting, demand creation, lead progression and customer expansion.
Connected capabilities
What I bring to the work.
Market intelligenceCommercial strategyPositioning & offersAcquisition architectureCreative directionWeb & funnelsConversion designCRM workflowsAI & automationAnalytics & reporting