06 / Strategic portfolio
E-commerce & F-commerce
Acquisition, conversion and retention systems designed around order quality, margin and repeat customer value.
~30% lower reported ad-result costVideo-led acquisitionOrder-quality controls
THE COMMERCIAL CHALLENGE
Store growth becomes fragile when traffic is scaled before conversion, fulfilment and retention are ready.
My approach treats the customer journey and the operating journey as one system. The goal is not activity for its own sake; it is a repeatable route from opportunity to measurable business value.
System design
The operating approach.
01Strengthen product, offer and store foundations
02Build creative and channel demand systems
03Reduce conversion friction
04Improve order verification and quality
05Develop retention and repeat-purchase loops
SELECTED CASE
Video-led commerce growth
Combined a stronger offer, video content, conversion improvements and disciplined acquisition to improve efficiency and customer volume.
Connected capabilities
What I bring to the work.
Market intelligenceCommercial strategyPositioning & offersAcquisition architectureCreative directionWeb & funnelsConversion designCRM workflowsAI & automationAnalytics & reporting