02 / Strategic portfolio
AI & Automation Systems
Practical AI and workflow automation that removes repetitive work, improves response speed and makes ownership visible.
10+ automation systemsAI lead scoring & routingConfidence-based escalation
THE COMMERCIAL CHALLENGE
Teams lose time when data, decisions and handoffs depend on manual checking across disconnected tools.
My approach treats the customer journey and the operating journey as one system. The goal is not activity for its own sake; it is a repeatable route from opportunity to measurable business value.
System design
The operating approach.
01Map the process, exceptions and decision points
02Define the data required at each stage
03Add AI only where judgement or classification helps
04Automate routing, alerts, follow-up and logging
05Keep human review where confidence or risk demands it
SELECTED CASE
Intelligent lead operations
Designed a workflow that analyses submissions, scores intent and priority, assigns the best person or department, notifies sales and records the decision in the CRM.
Connected capabilities
What I bring to the work.
Market intelligenceCommercial strategyPositioning & offersAcquisition architectureCreative directionWeb & funnelsConversion designCRM workflowsAI & automationAnalytics & reporting