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TELEMEDICINE
Moved patient education from message overload to direct app adoption
15,244app installs at selected $0.02 CPI
THE COMMERCIAL CHALLENGE
Large volumes of repetitive pre-service questions increased support pressure and delayed users from entering the product.
This case was approached as a connected business-system problem—not a standalone campaign task.
What changed
The intervention across the journey.
15,244 app installs, more than 1.76M impressions and a more direct route from interest to product adoption.
01 / SYSTEM VIEWTELEMEDICINE
02 / JOURNEYSignal → Decision → Action
03 / MEASUREMENTBusiness events connected
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